What’s Happening in the World of Flipping
I have noticed that a lot of people are attempting to flip website these days. The sad part about it is that quite a huge number of these people do not have plans, outlines, or whatsoever to help them make the most out of their flips. In order to address this problem, I decided to create a website flipping checklist that you can refer to so that you may know if you’ve got everything you need to maximize the earnings for your website flips.
Things You Need To Maximize Your Website Flips
I have flipped more than a dozen websites already. From niche blogs to autopilot content sites, I’ve experienced creating them all and made a profit by selling them within a specific time frame. Through my experience, I managed to think and realize what people really need in order to have successful flips.
First, you have to have a budget plan. Website flipping must be treated as a business, not as a “random thing that you want to try”. I usually do this by creating an Excel spreadsheet and listing all the things that I need to spend on. Put the cost of domains, hosting, promotion costs, etc. in there. More often than not, I include “time” in the list, and put a value of $50 or something. I do it because I value my time, but it’s totally up to you if you want to do that. Then, calculate the total amount and there you go, you have a simple budget plan. This is important because you NEED to know how much you’re going to spend in order to know what price you’re going to sell the sites for!
A relevant and catchy domain name is a plus. Some people just buy $1.00 domains from others, and often they end up with completely unrelated domains like xc45545.org for a politics blog. When flipping websites, try to resist your inner “anti-expenditures being”! Trust me, when it’s time for you to sell your site, the returns would be great if you have a good domain.
A profitable and hot niche can bring in more money. While others prefer to work on sites that actually interest them, building sites in hot and lucrative niches can help you make the most out of your flips. Supposing that you spend the same amount of money in developing websites (for example, the same premium theme for blogs, the same price for header customization, etc.), then the only factor that can increase your net income is the selling price — and this is determined by how hot your site’s niche is.
A custom logo or mascot can add value to your website. Let me ask you, which one would sell for a higher price, supposing that they have the same content - a blog using the default Kubrick theme, or a blog using a free theme with a custom header? The latter, right? I have this technique of selling websites for a higher price just by getting a logo done for it. First, I find a logo designer. Not necessarily the ones which cost $100 for one draft! There are decent designers who are willing to do a logo for $10 or maybe less. Then, depending on the quality, I state in my salesletter that the logo cost me $50 (or more). Voila, instant increase on the site’s value!
Unique and timeless content helps a lot. I know that buying databases for website flipping can save you a lot of time — I have done it myself. Then again, if you have unique AND timeless content, your website’s value will significantly increase. Sure, some people are okay with buying a recipe website which has 10,000 recipes that can be found on hundreds of other sites, but it would definitely be better even if only had 5,000 unique recipes. It would be hard, yes, but you can just pay some people to rewrite or add a little bit of zest to the recipes that you had collected. At least your site would have the potentials of standing out and becoming an authority site - buyers would be willing to pay big bucks if your site has these potentials.
Having a very good salesletter will boost your site’s sale price! I have written about this before (Sort of, well, it was about creating good site auctions). Basically, the more attractive your salesletter is, the more people are going to be interested in buying your site. This will eventually yield a “bidding war” and you will end up selling your website for the highest price possible.
Summary
There are things that you need to do/get in order to maximize your website flipping efforts. Having a budget plan is very important in order to make the most out of your website flips. While it may sound silly to some, I like treating things like flipping as a business, and not just something that I’d do during my free time. Things like a good domain, a hot niche, and a custom logo can really boost the amount for which you will be selling your sites for. Unique and timeless content can attract more potential buyers into paying more for your website. Moreover, writing a good and creative salesletter will have the same effect. All the things that I mentioned are essential if you’re taking website flipping really seriously.
If you have any more things that you want to add here, feel free to leave a comment. I’m always open to your suggestions, insights, and arguments. 
P.S. The current contest will end tomorrow. Thanks to all those who joined! 
Good luck to everyone!
